Marketing & Advertising - , ,
Lean Methodology fundamentally changed how manufacturers produce and how tech startups launch. We apply a similar methodology in guiding marketing programs for growing companies. Gone are the days where we spend countless hours planning a campaign, revealing it, and hoping it actually grabs attention. Plan, Launch, Hope Is Not A Strategy–It's A Hail Mary. What do you do?We answer marketing needs by applying lean methodologies to real marketing problems. I'm usually called in when a company is just about to start--or restart--a marketing campaign or program (PR, website, social, email, search engine marketing, etc.) and needs to know what to do, what not to do, and how to execute without going over budget. Knowing a mix of traditional (PR, Email, Copyrwriting, On-hold Messaging) and New (Social, SEM, SEO) marketing allows us to keep all, if not most, of the strategy and labor in-house. We specialize in hi-tech and industrial markets. Are we to small or big for your agency?I've worked across scale--from solo proprietors, small businesses, and most notably a multi-million manufacturing company with locations across the U.S. So no size is too big or small--it all depends on the project at hand.
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