The brand genesis of Lee Mathews is the stuff of cinematic narrative: a creative who was an illustrator and art director for Vogue Australia starts making clothes for herself and her friends on the kitchen table, upgrading to a small workshop in Sydney's Newport when demand increased and babies and dressmaking pins became incompatible.By retaining the core belief that she should simply, ‘make good things,' the brand has navigated its way, quietly but determinedly, to be a global fashion force selling not only locally in Australia but through respected international platforms as well."I don't think of the clientele for my brand in terms of generic demographics. I think of my friends, my staff, the people I admire and I consider their lives and what will give them ease and beauty", says Lee. As much as she considers the way her customers live she has always been driven by the space, the context in which her designs are presented. Architecture, art and objects of craftsmanship are an established part of her oeuvre and she celebrates the role they play in her creative process.Like the artists she admires, Donald Judd and Sonia Delaunay for their ability to hold a single gaze over a body of work, Lee has distilled a core aesthetic, all the while experimenting with each collection. Her customers trust her as she leads them in new directions, always paying homage to what has gone before but never standing still."If I had to be pinned down to a wardrobe philosophy', she says, ‘it would be to design clothes that resonate deeply with people's lives, clothes that are functional and beautiful, that are ageless and simple and manage to add easy and confidence every day".Lee Mathews is based in Sydney with four Australian retail locations as well as a flagship digital location online. The brand is stocked in over 60 stockists globally including Matches Fashion and Mytheresa.

Website: leemathews.com.au

Employees: 50 - 99

HQ: N/A

Location: Paddington, NSW, AU

Revenue: 5 - 10 Million

Lee Mathews is a renowned fashion brand founded by the creative director and illustrator, Lee Mathews. The brand's genesis is a fascinating story of how Lee started creating clothes for herself and friends on her kitchen table, which eventually led to the establishment of a small workshop in Sydney's Newport. Driven by the core belief of "making good things," the brand has evolved into a global fashion force, selling its products both locally in Australia and internationally through respected platforms. Lee's design philosophy is centered around creating clothes that resonate deeply with people's lives, are functional and beautiful, ageless, and simple, and add ease and confidence every day. Her designs are inspired by her admiration for architecture, art, and objects of craftsmanship, which are an integral part of her creative process. With four Australian retail locations and a flagship digital store, Lee Mathews is stocked in over 60 stockists globally, including Matches Fashion and Mytheresa. Lee's success can be attributed to her ability to experiment with each collection while maintaining a core aesthetic that her customers have come to trust. Her dedication to creating high-quality, timeless pieces has earned her a loyal customer base and established her brand as a leader in the retail industry. With a strong online presence and a growing number of stockists worldwide, Lee Mathews is a brand that is here to stay.

Lee Mathews is a fashion brand that started small and grew into a global force. The founder, Lee, was a creative person who made clothes for herself and friends at her kitchen table. As more people wanted her designs, she moved to a workshop in Sydney and eventually built a successful brand. Lee's philosophy is to make clothes that are both beautiful and practical, and that make people feel confident and easy every day. She takes inspiration from art, architecture, and craftsmanship, and her designs are known for their simplicity and timelessness. Lee Mathews has four stores in Australia and sells its designs online and in over 60 stores around the world.