Lee Rowley Copybranding
Advertising/Marketing/PR - Westerville, OH, US
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Lee Rowley Copybranding Details
Marketing copy that works? It's what I do. But not in the way you'd expect. See, very little of what copywriting "experts" teach works in the real world. They're congratulating their students on copy that looks danged impressive, but that couldn't sell s*** to a fly. I don't write copy to impress other copywriters. I do it to get my clients loyal buyers and referral partners for LIFE. That means being persuasive without triggering an eyeroll response like so many "proven copy tricks" do. As you might imagine, that's not the fast and cheap way. I put a LOT of time into making everyone who receives your message feels like an "audience of one."That's how business is done... at least if you want to stick around. YES, I do done-for-you copy. YES, I teach copy. But I also study and research relentlessly.My greatest fascination is human (sub)consciousness - the layers of programming, DNA, experience, desire, limitation, internal conflict, and narrative that shape the decisions we make. If I'm on your side, that's a very good thing for you. Why?Because your competitors - they all treat prospects like credit card numbers. They're too focused on themselves to do anything else. "Look at me! Look how great I am! I can solve all your problems!" Trouble is, they don't know exactly what problems they should be solving. "'Kindly let me help you or you'll drown,' said the monkey, putting the fish safely up a tree." - Alan WattsI'm finding out exactly what they're talking and thinking about when they don't realize marketers are listening. Diving in beyond the "click-whirr" and finding out exactly what motivates ONE person to say yes to ONE offer.I'm tailoring marketing messages to their inner and outer worlds, so they know that my clients "get" them. And that makes all those sleazy sales tricks completely unnecessary. Ready for marketing messages that get the sale AND build the relationship? You're exactly where you need to be.
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