Sports Clubs/Sports Entertainment - Tarrytown, NY, US
LEGACY DIRECT:Helping Athletes and Celebrities Achieve their Legacy PotentialOFFERING: Legacy Direct offers athletes and entertainers and the people who representthem additional resources, expertise and technology to help them manage the critical areas needed to build, enrich and protect a meaningful and long lasting legacy.AGENCIES: Agencies see Legacy Direct as a powerful new resource that they can go to on behalf of their clients to achieve interests outside the scope of their core competencies.KEY AREAS:· Technology – We help make sure the individual is leveraging the Web and technology to reach newaudiences, connect and engage with fans, sponsors and the community.· Philanthropy – We work with celebrities and their representatives to create a clear strategy for givingthat assures the effectiveness of the giving while ensuring the legacy of the individual.IMPACT: By helping celebrities and the people who represent them better establish and leverage their position of influence and visibility they will become more appealing to a broader audience, more relevant to a wider and more diverse group of corporate partners and therefore have greater impact on their local, regional, national or global community.TECHNOLOGY: LegacyPort is a web-based tool that streamlines public interactions and transactions with the highest degree of privacy and professionalism including: * Inbound request filtering * Opportunity evaluation tools * Automated personalized responses * Tracking and reporting tools * A centralized platform for easy access and understanding FOUNDING: Legacy Direct was co-founded by Ken Brenner and Mark Rockefeller who together have launched several successful companies. Mr. Rockefeller is a 4th generation member of the Rockefeller family and is actively involved in numerous philanthropic and enterprise development projects.
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