Lemma Technologies and AdSparc have formed a Joint Venture for ANZ and the US/CA markets to bring a purpose built programmatic DOOH technology that truly is automated from end to end.Lemma was founded by some of the pioneering core technology team that built PubMatic a decade ago. They are pioneering the DOOH programmatic space in APAC and already have over 25K screens live across 4 countries.AdSparc and Sparcmedia were the first pioneers in APAC into the Ad exchange space in 2008.Partnering with Lemma Technologies AdSparc brings a wealth of experience working with advertisers and publishers in the programmatic ecosystem globally and will focus on bringing the programmatic opportunity to DOOH screen holders, networks and agencies in ANZ and in the US. Our offering:True Programmatic + Audience measurement for DOOH via beacon technology (Wifi and Bluetooth).Digital screens and advertisers connected to central cloud based Lemma.IAB compliant protocol – Connected to programmatic advertising ecosystem.Beacons collect Audience data using IoT technologies - Big Data back-end processes data and creates Audience segments - can then be re-targeted via standard display, mobile, app etc.Lemma's DOOH Media can be directly bought through standard platforms like DV360, AppNexus, MediaMath, PubMatic and Rubicon project or via the Lemma DSP.A true ad exchange - both buy side (DOOH + all other media - CTV, desktop/Mobile/App) and supply side (DOOH screens only).Full white labeling options.In the news:Lemma powered the APAC's first Programmatic campaign for DOOH through Google DV360:https://www.thedrum.com/news/2019/01/09/sbi-life-insurance-invests-programmatic-ooh-bridge-online-and-offline-indiaRubicon and Lemma partnership:https://www.adobomagazine.com/global-news/brand-business-rubicon-project-partners-with-aircast-and-lemma-technologies-to-deliver-premium-digital-out-of-home-campaigns/

Website: lemmadooh.com

Employees: 20 - 49

HQ: N/A

Location: Sydney, NSW, AU

Revenue: Not Available

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LemmaDOOH is a pioneering technology company that has formed a joint venture between Lemma Technologies and AdSparc to bring a purpose-built programmatic DOOH technology to the ANZ and US/CA markets. With a focus on automation and audience measurement, LemmaDOOH's platform offers a true programmatic solution for digital out-of-home (DOOH) advertising. Their technology allows for seamless integration with existing programmatic advertising ecosystems, enabling advertisers to easily extend their campaigns to DOOH screens. LemmaDOOH's platform is designed to provide a wealth of benefits for both advertisers and publishers. Advertisers can access a wide range of DOOH screens across multiple countries, while publishers can monetize their screens more effectively through the company's ad exchange. The company's use of beacon technology allows for accurate audience measurement, enabling advertisers to target their desired audience more effectively. Additionally, LemmaDOOH's platform offers full white labeling options, giving advertisers and publishers the flexibility to customize the platform to meet their specific needs. With its cutting-edge technology and innovative approach, LemmaDOOH is poised to revolutionize the DOOH advertising industry.

Lemma Technologies and AdSparc have joined forces to bring a new programmatic digital out-of-home (DOOH) technology to the market in Australia, New Zealand, and the United States. This technology allows for automated advertising on digital screens, making it easier for advertisers to reach their target audience. Lemma was founded by a team of experts who previously worked on PubMatic, a popular advertising technology platform. They have already successfully launched over 25,000 screens across four countries. AdSparc, on the other hand, has extensive experience in the programmatic advertising space and will help connect advertisers and publishers with Lemma's technology. Their offering includes a range of features such as: * True programmatic technology for DOOH screens * Audience measurement using beacon technology (Wi-Fi and Bluetooth) * Digital screens connected to a central cloud-based platform * Compliance with industry standards for programmatic advertising * Beacons that collect audience data using IoT technologies * Big data processing to create audience segments for re-targeting * Ability to buy DOOH media through popular platforms like DV360, AppNexus, MediaMath, PubMatic, and Rubicon Project, or through Lemma's own DSP * A true ad exchange for both buyers and sellers * White labeling options for partners Lemma has already powered a successful programmatic DOOH campaign for SBI Life Insurance in India, and has partnered with Rubicon Project to deliver premium digital out-of-home campaigns. In summary, Lemma Technologies and AdSparc are bringing a cutting-edge programmatic DOOH technology to the market, making it easier for advertisers to reach their target audience on digital screens.