Writing & Editing - Manitowish Waters, Wisconsin, United States
Working as a teacher for nine years was some of the best training for copywriting because there's no fooling children. Either your words make sense to them, or your message falls flat. (And it's clear when things aren't working.)The rules of copywriting are similarly simple: - Talk with your audience. - Be honest. - Make them laugh. - Show them you care. Adapting these principles from the classroom to the direct response copywriting space was rather seamless, and continues today. Since 2018, we've written hundreds of direct response emails, fundraising appeals, event communications, auction package (catalog) descriptions, newsletter articles, and more. Our most important job is to take the message from your head, your heart, or your boardroom, and translate it in a way that makes sense to your audience. Using best practices for direct response copy, we spark their interest, engage their heart muscle, and ask them to support your organization. You'll like working with us at Lemon Zest Copywriting if you are a human who talks to other humans. Your supporters want to hear how YOU can help THEM solve a problem or fulfill a need, so let's get started!
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