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It is hard to disagree with the fact that advertising is a driving force of merchandise. That being said, one of the most efficient types of advertising in the 21th century is undoubtedly web advertising. The main orientation of the "Leontopodium" advertising company is so called Social Media Marketing (SSM) – advertising in social networks.Leontopodium is a Latin name for "edelweiss" – a flower that many know from beautiful legends as a symbol of inaccessibility, love and luck. Edelweiss grows high up in the mountains and, according to the legends, the person who finds it shall be filled with courage and accompanied by good fortune. No matter how hard it may be, the Leontopodium team always performs its work with love, which results in a deserved success.