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Fragmented customer data = fragmented customer experiences. Lexer's Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.A SINGLE CUSTOMER VIEW > Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use. > Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data. ENHANCED CUSTOMER PROFILES > Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more. > Predict lifetime value, next likely purchase date, which product they'll buy next, which channel to reach them on and churn risk. ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS> Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences.> Identify and engage high value customer segments and lookalike audiences. > Identify and reengage inactive and lapsed customers.EFFORTLESS AND EFFECTIVE TARGETING > Quickly activate audience segments in your digital channels with as little as 3-clicks. > Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort.MARKETER-FRIENDLY DASHBOARDS > Know how much every segment spends, on what products and when.> Understand where your sales are coming from and the impact of your marketing.> Identify growth opportunities in just a few clicks - no data science required.Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email.PERSONALIZED CUSTOMER CARE> Holistic view of each customer contains 1st party and social data > Fast, simple, and intuitive workflows> Centralized inbox> SLA & team reporting> Recommended responses
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Lexer: The Customer Data Platform That Helps Retailers Deliver Personalized Experiences In today's competitive retail landscape, understanding customers and delivering personalized experiences is crucial for driving sales and building brand loyalty. However, fragmented customer data scattered across different systems and channels can make it challenging for retailers to gain a unified view of their customers. This is where Lexer comes in, a Customer Data Platform (CDP) that helps retailers genuinely understand their customers and engage them with the experiences they deserve. Lexer's CDP combines all purchase, product, loyalty, and engagement data into unified customer profiles that marketers can understand and use. The platform enriches 1st-party data with 3rd-party demographic, location, propensity to buy, and lifestyle data, providing intelligent profiles that summarize products purchased, campaigns engaged with, orders made, where they prefer to shop, and more. With Lexer, retailers can predict lifetime value, next likely purchase date, which product they'll buy next, which channel to reach them on, and churn risk, enabling them to deliver targeted marketing campaigns that drive results. Lexer's marketer-friendly dashboards provide a holistic view of each customer, allowing retailers to understand where their sales are coming from and the impact of their marketing efforts. The platform's easy-to-use customer service hub, Lexer Engage, enables retailers to communicate with their customers via social media and email, providing personalized customer care and support. With Lexer, retailers can effortlessly and effectively target their high-value customer segments and lookalike audiences, identify and reengage inactive and lapsed customers, and measure the effectiveness of their campaigns. The platform's advanced analytics and predictive modeling capabilities help retailers identify growth opportunities and optimize their marketing strategies. In summary, Lexer's Customer Data Platform is a powerful tool that helps retailers deliver personalized experiences to their customers. By combining and enriching customer data, providing intelligent profiles, and enabling targeted marketing campaigns, Lexer helps retailers drive sales, build brand loyalty, and stay ahead of the competition.
Lexer's Customer Data Platform helps retailers understand their customers better and give them the best experiences. It does this by combining all the data they have about their customers into one place, making it easy to understand and use. This includes data about what they've bought, their loyalty programs, and how they've engaged with the brand. The platform also adds more information to the customer data, like where they live, their interests, and how likely they are to buy something. This helps retailers predict what their customers might do next and how they can best reach them. Lexer's platform also helps retailers group their customers into different segments based on their behavior and interests. This makes it easy to find high-value customers and those who might need some extra attention. The platform also has a dashboard that's easy for marketers to use, so they can see how much money each segment of customers is spending, what products they're buying, and when. This helps them identify ways to grow their business and see how well their marketing is working. Lexer Engage is another tool that helps retailers communicate with their customers through social media and email. It gives them a complete view of each customer, including their social media data, and makes it easy to respond to customer messages quickly and effectively.