Internet - Milan, Lombardy, Italy
The introduction of mobile devices into the brick-and-mortar environment is affecting consumer behavior. Our company powered location-based services. We developed a Location Based Marketing Engine as part of a Mobile Backend as a Service solution. We delivered mobile apps and websites ( location based marketing platform) by means retailers promoted product-specific information by location, driving real foot traffic into their retail stores. New mobile technologies are made available in the consumer market but there is still lack on the ability to convey this value to the final customer especially on a local scale.