- Cape Town, Western Cape, South Africa
Life & Brand Company, headquartered in Cape Town, SA, was founded in early 2015 as a holding company for investments within the hospitality and consumer food services sector. The Life & Brand Co principals have long histories in the sector, access to deal flow and a long standing relationship with Metier and MCGF II has earmarked R250 million of capital for deployment within the consumer food services market. • The 1st acquisition for Life & Brand Co, was a majority shareholding in Harbour House — concluded in November 2015. - Over 18 years, Harbour House Group has built a respected reputation as a leading experiential dining company in SA, a now must-visit country on the global foodie map and now has 20 restaurants across 8 brands sitting under its umbrella — Harbour House, Tiger's Milk, Lucky Fish & Chips, Easy Tiger, La Parada & Charango. www.harbourhousegroup.co.za• The 2nd acquisition for Life & Brand Co, was a majority shareholding in Grand Beach & Cafe — concluded in June 2016. - Cape Town's most desirable destination restaurant, the Grand Africa Café & Beach embraces free-spirited beach Café culture. Set within a restored warehouse, positioned on a private beach in Granger Bay, Grand Café & Beach is part of Cape Town's V&A Waterfront with the Green Point stadium, Signal Hill and Table Mountain forming a unique backdrop. This beautiful setting draws the crowds, to see and be seen, with many local and international celebs choosing this ideal spot for lunch, dinner or sundowners. www.grandafrica.com/GrandAfricaCafeandBeachCapeTown.aspx• The 3rd Acquisition for Life & Brand Company was a majority shareholding in Nature's Choice — concluded in November 2016. - From humble beginnings, Nature's Choice is presently Africa's largest and South Africa's leading health food distributor — with over 800 outlets & stockists throughout South Africa, Africa, and a growing number of trading partners overseas. www.natureschoice.co.za