LifetimeValue.io
Marketing & Advertising - , ,
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LifetimeValue.io Details
We market our offers to people, not demographics. This is how Amazon, Google and Facebook became Amazon, Google and Facebook. They're marketing to people based on behavioral insights gained from their pixel placed on websites and tracking activities in their identity graphs. And then they rent that data to you so you can target your prospects with your ads on their platforms. They know and track massive amounts of behaviors on their identity graphs which get updated every time you're on their sites. That's why you have to log in to use the site. Their algorithms identify patterns in behaviors that are repeated by other people on the path to purchase products and services.That's how they know who to put your offers in front of. We have a pixel you can place on your site that will identify half of your traffic without needing anyone to opt-in. You can then market to these people online or offline, on any device. It's called Identity Resolution.Identity Resolution is the holy grail marketer's have been searching for since the beginning of time. And because you've resolved their identities, you can upload custom audiences to Facebook and Google and create lookalike audiences that are based on behaviors...of people on the path to purchase your product.When you give Facebook and Google this depth of insight to create lookalike audiences, you will be in awe of the results you get. We typically reduce front end acquisition costs by 25% - 75% and increase conversions with more qualified prospects.We use all of this to marketing super power to grow our base of customers and segment the ones we make all of our money from...The 20%...And create long lasting relationships with these customers that grow lifetime value, profit and enterprise value.
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