Advertising/Marketing/PR - N/A, N/A, NZ
LIGHT UP MARKETING it is here to promote what is good for our community for our planet and to generate knowledge and good attitudes for people so that they can Improve their personal and professional lives.We are on this JOURNEY precisely to take its BRAND to DO GOOD with the CAUSES that people identify in a Transparent and ETHICAL way so that the synonym of WIN X WIN and the true NETWORK OF RELATIONSHIPS is consolidated with good RESULTS for everyone . We want PEOPLE wherever they are to be EMOTIONED to know that they are making a difference in the lives of so many people and in their OWN LIFE with an ATTITUDE OF GOOD, that's right!Light Up Marketing has always worked based on ethical and transparent communication, in search of new ways to gain the respect of the consumer and provide new experiences.On this journey, we realized how much New Zealand the world have changed, and how much still needs to change. Today, the crisis of values is felt in all classes and segments, including companies. In LIGHT of this new reality, marketing and communication were also transformed. New values were incorporated into its messages: respect for differences, solidarity, transparency, interdependence, respect for others and the environment. New experiences were provided to touch the spiritual side, thus producing more trust and respect from the consumer and society. Understanding the particularities, complexities and influences of this new scenario is a vital issue for brands. Understanding how this universe has been changing daily life and the way people interact with brands has a direct impact on companies' marketing planning.A new era is being born, as a moment that demands the courage of brands to revise some paradigms, question hierarchies, broaden horizons and reassess their relationships in a movement towards the future.
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