Marketing & Advertising - New York, New York, United States
Our people create integrated zero-based marketing solutions that comprise a mix of public and media relations, experiential marketing, partnership development, promotions, branded content and buzz programs.A few of our firsts include the first pop-up store in the US (for Delta's Song), the first major branded content play (Meow Mix and Oxygen), the first branded affinity card (for HBO's "Entourage") and the first consumer-generated coupon (for Lucky Brand Jeans).Action that creates reaction.