Marketing & Advertising - Montreal, Quebec, Canada
I provide business strategy advice and brand solutions services for companies based nationally and internationally.I deep dive into the company, analyze and oversee all aspects of marketing, communications, customer experience, production, supply chain, and any other departments that could affect the brand development and its market expansion.The ultimate goal? To adapt or shift the brand narrative and competitive strategy, create and distribute stronger brand symbols, standards and experiences and ensure that a brand's products and services will create both monetary and social value at their full potential.For six years now, I have collaborated with brands to:• Build and oversee their brand identities & their core values• Analyze their brand positioning and market• Define their customer profile & give client experience insights• Prioritize and adapt their products and services • Review their creative direction & storytelling• Advise on business opportunities & new developments