List Certified
Information Technology & Services - , ,
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List Certified Details
List Certified is the only technology on the market that evaluates all data sets. Our combinatorial scoring algorithms determine which records have the highest likelihood of responding and which addresses present a risk. We offer our customers an all-in-one email validation and scoring service. We use predictive engagement scoring— something that no other provider offers. List Certified is changing the way that companies are using their data. And considering that our clients hire us to process millions of email records every day, that's no small accomplishment.List Certified verifies all data sets and identifies real people in customers' email lists. We validate multiple data fields, including Email, IP, URL, TimeStamp, Name, Gender, and Postal Address. While the email address is weighted most heavily, other fields detected as invalid will negatively affect the score. We validate every record in real time regardless of prior historical outcome. Once we validate and score all fields, we apply more than 3,000 rule sets to filter out any additional potential risk: keyboard strokes, profanity, parked domains, temporary email accounts, fictional character names, etc. These help us identify malicious records, including complainers, spamtraps, and litigators. Verification is only part of what we do—scoring is what sets us apart. Our combinatorial scoring engine performs a per-record cross-check, validating each field against the others. Parameters such as CAN-SPAM compliance, GeoIP location, name and gender mapping, and postal address correlation drive the score.
