Listen Communications Ltd.
Advertising/Marketing/PR - London, N/A, GB
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Listen Communications is producing a new annual global campaign using the power of 160 stars, creative artists and media to campaign for the needs and rights of the world's 1 billion vulnerable and disadvantaged children.Samuel L. Jackson, Natalie Portman and others introduce the campaign: www.listencampaign.com/introvideo The star-studded Listen Campaign launching in March 2020 leads to its first global broadcast event from LA Coliseum to 500m on June 27, 2020 (ABC 8-11pm). Each year the campaign will involve: 80 internationally recognised stars and artists from film, music, arts; 20 from each of Africa, India, Latin America, MENA; 60 broadcasters, social media partners and projects from approx. 75 children's charities (from BRAC in Bangladesh, No Kid Hungry in the US to CRY in India, GAVI in Haiti). In its first decade the campaign aims to deliver:• Communications worth $4.34bn: Letting the world listen to problems disadvantaged and vulnerable children face, told by children and seeding the world with evidence-based solutions. News, Doc Series, Global Broadcast Event, promotions, 52 weeks/yr. online/social media with 13 weeks in traditional media reaching 500m people.• A proactive, global community of 35m: listening, creating, donating, sharing, recruiting, advocating and celebrating.• $1bn of new funding for Children's projects: $100m-$200m a year. The campaign will be led by Tony Hollingsworth who produced 9 of the largest global broadcast campaigns including the historic Nelson Mandela 70th Birthday Tribute and The Wall Live in Berlin. www.tonyhollingsworth.com It delivers on 10 of the Sustainable Development Goals and will be carbon positive.Listen Communications works in tandem with The Listen Charity. The charity will receive the public's donations, grant and invest these in up to 200 children's projects/yr. to alleviate the problems that vulnerable and disadvantaged children face. The charity to be audited by PWC. www.listencampaign.com
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