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Liv is a web-based start-up company that provides online shoppers with the social experience they have been missing. At it's core, Liv allows you to collect and organize all your favorite products from all over the Internet to your wish list to compare, share, and store for later. But this alone does not distinguish Liv from other social shopping websites. By leveraging users' existing friend lists and profiles from sites such as facebook, Liv lets you instantly recommend and share products with the people you care about. Our simplistic and efficient interface makes for a seamless transition from the solitary experience of online shoppers today to a social experience that more closely resembles in-store shopping.