Entertainment - , ,
WHAT IS LMC ABOUT?LMC's mission is to connect music industry professionals who do business in Africa.As the first industry event on the continent that brings together music business pace-setters from Africa's key music markets, LMC is first and foremost a platform for high-profile networking.Join highly respected industry personalities as they discuss current topics and trends that will shape the future of the music business on the continent, and find out how other industry professionals from West, East and Southern Africa are coping with the challenges that come with the unique African territory.LMC's conference sessions are carefully curated and focus on practical topics in different areas of the music business: A&R, Management, Branding, Endorsements, Sales and Distribution, Music Technology, and Copyright Law. LMC's technical workshops are tailored to empower professional sound/audio engineers, producers, artists and DJs to take their expertise to the next level.WHAT'S THE FOCUS OF LMC? LMC isn't just talk. Discussions are geared towards finding solutions for real issues that affect the music industry across the continent, and focus is on developing functional frameworks that take the unique African context into consideration. It's about discussing controversial topics among like-minds that just "get it", and about figuring out how to move the African music industry forward.How do we monetise an artist brand in 2016? Should we even bother trying to sell music in Africa or concentrate on other revenues? How do we promote African contemporary music to a global audience? What are the latest trends that will impact how we do business in the future? How do we build a sustainable and interconnected African music industry to tap the market of 1 billion African music consumers?LMC is the only event platform on the continent that provides delegates with the opportunity to meet industry leaders from Africa's key music markets all in one place.
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