Marketing & Advertising - Zürich, Zurich, Switzerland
LoF* – Leap of Faith AGBrand Exploration I Strategy Development I Impact RefreshLos Angeles – Zurich – SchaffhausenLoF* is a strategic branding agency. We explore, develop and design your brand story.LoF* was born in January 2021 as Leap of Faith AG. The two founders, Christoph Eschmann and Roger Staub, see a need for a new way of defining brands and their values. They believe that uncertainty and disruption will be a constant, and therefore innovation is crucial for anyone to grow and succeed. For the future, the key question will be: Which transformative potential for tomorrow does a brand bring to the table? What concrete social impact can a brand develop? This requires not only the definition of a real, true inner vision and an openness to new collaborations but also a systematic understanding of the social change processes. The future mission of brands is to help shape the changing world.This is one of the reasons LoF* doesn't believe in relying on market research only. In our opinion the best way to predict the future is to be part of it. A passion for innovation and exploring creative ideas is what drives us, no matter the task or the challenges. Our approach:BRAND EXPLORATIONWe see innovation as a state of mind. Developing original ideas with value is our passion and the exploration of opportunities for you and your business our strength.STRATEGY DEVELOPMENTCreative thinking – combined with business experience and a global network of innovative partners – enables us to develop successful strategies to lead organisations, brands and artists into the future.IMPACT REFRESHBy applying the newly defined strategy and design we tell a unique story for you and your brand.The effect of our brand refresh will shape your image, sharpen your identity and increase your impact.
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