Technology Consulting/Tech Services - London, ENG, UK
Looper has created the only dataset in the world that tracks any digital asset on Smart TVs, set top boxes, games consoles and streaming devices, across both paid and unpaid/editorial placements. Using our proprietary metric, Media Placement Value (MPV), marketers, distributors and device manufacturers alike can build a holistic picture of CTV/VOD performance for the first time.
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