LOOSE Clothing Company
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LOOSE Clothing Company Details
LOOSE NZ is the embodiment and expression of a hip-hop sub-culture through the medium of fashion. Various constraints exist in terms of accessing this culture and as a result the proponents of the culture are affluent. By affluent here I refer not only to financial capacity, but also the capacity to create. There is an abundance of creativity and finance among those within this culture. Obviously there is a disparity between the roots of hip-hop and financial affluence. That said, financial stability is not scolded within the culture -it is merely acknowledged discreetly. Discreet acknowledgement of affluence includes actively avoiding the purchase of commonly known ‘luxury' goods while diverting purchases to well-designed, carefully thought out, well-constructed pieces by companies such as LOOSE, whose ethos aligns well with the values of said proponents. Moreover, if purchases can be made domestically, value is added in that it embodies the fundamental notion within the culture, "keeping it real". Keeping it real refers to an idea of upholding ones integrity and credibility through being transparent in all aspects of life.
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