Apparel & Fashion - New Delhi, Delhi, India
Lotto was established in 1939 by the Caberlotto family (who were the owners of the footballteam F.C. Treviso) in Montebelluna, Northern Italy, the world center of footwearmanufacturing. In June 1973, Lotto made its debut as a sports footwearmanufacturer. Tennis shoes signaled the beginning of production, followed by modelsfor basketball, volleyball, athletics, and football. Today, Lotto distributes its products inmore than 135 countries.Born from the last part of the name of its founders, the brand name Lotto is nowsynonymous in the sports world with technological research and design innovation. Theaccompanying double Lozenge figure representing two partially overlapping playing fields isa clear sign of company policy, committed from the beginning to soccer and tennis, and ofan innate inclination towards active sport.The Lotto logo was created in 1973. Since then very few and only slight graphic variationshave been made, thereby ensuring continuity of the brand image and maximumrecognisability over the years. Lotto today distributes its products in about 130 countries,through independent sports article stores, specialised chain-stores and large stores withspecialised sports departments.In Lotto's history, major sponsorships have always been the keystones to success stories.This tradition continues today, in football with World Cup winner Luca Toni, Joan Capdevila,Andrea Ranocchia and Federico Balzaretti. It also forges ahead with teams ranging fromGenoa in Italy, Borussia Mönchengladbach in Germany, Sochaux in France, Queens ParkRangers in the UK, El Deportivo La Coruna in Spain, Goias and Recife in Brazil, San Lorenzode Almagro in Argentina, as well as the national teams of Costa Rica and Panama.In tennis Lotto has been present at the Italian Open in Rome for more than thirty years andhas never missed the Grand Slam tournaments and the nine Masters Series, and will beincreasingly present at them.
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