Management Consulting - São Paulo, State of São Paulo, Brazil
Headquarted in Sao Paulo, Loudtt is a food & beverage innovation consulting specialized in brand strategyretail design & brand communication.From extravagant industry promises to scary government statistics, the mixed messages being sent about food today are sometimes exciting, sometimes confusing, and often overwhelming. In response, consumers are coming up with new rules and strategies for what they will and won't put in their mouths — and, as a result, their relationship with food is changing.How do we know? Loudtt's team spends considerable time talking with people about how they make food decisions. We also observe their behaviors.We've recently seen a major shift in their attitudes and actions: Many consumers, for example, are second-guessing manufacturers' nutritional claims and turning to grassroots advocates, online sources, and retailers as experts in what "healthy" is. Others are seeking deeper connections with food than mere sustenance, choosing products that help them understand what they're eating, give back to the land, or become part of their community.We use insights like these to help companies do everything from develop new services and brands to bring innovation to their core business. Our team excels at extending product lines, exploiting the potential of newly acquired brands, launching new products and brands and building brand loyalty.Loudtt is also the curator of Cynosure, a culture and futures brief.
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