LOVARO
Transportation/trucking/railroad - New York, New York, United States
LOVARO Employees
LOVARO Details
Most urban e-bikes force people to limit and adapt behavior around stubborn engineering initially intended for other activities like mountain riding or road racing. These vehicles fail to meet the practical needs of people running errands, shopping, commuting to work, riding with kids, or socializing with friends. Concentrating on daily tasks, LOVARO designed ROME from the ground up as the ideal blend of safety, utility, performance, and beauty.MARKET LANDSCAPEThe experience of riding a bicycle is one that we all share, and nearly everyone loves. Still, too many city cyclists are dissatisfied with products that fail to meet their everyday needs. Confront with many offerings, consumers have few meaningful choices. Most e-bike manufacturers focus on aggressively masculine or utilitarian styling leaving riders practical needs largely undressed. Without significant innovation, these products alienate mainstream urbanites who perceive them as little more than expensive toys with a weak value proposition.OUR SOLUTIONIn this context, we introduce ROME – a better performing local transportation tool for the rest of us. ROME blends the safety and utility of a traditional tricycle with the agility and ride-performance of a premium electric bike. Its timeless aesthetic speaks to millennials, boomers, urbanites, couples, and young families.
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