Lovebian
Apparel & Fashion - San Carlos, California, United States
Lovebian Employees
Lovebian Details
When we set out in this business; we envisioned many things … but primarily that Lovebian™ had powerful potential as a versatile and universal "love"-driven brand intellectual property ("IP"). The first and foremost idea was that we would have a successful clothing brand; one that you could find in Macy's or other chain stores. Beyond that, I envisioned co-branding campaign opportunities around other recognizable brands and events, like Lovebian™ a Giants Fan. I thought about a situation comedy/reality show of us trying to get this business off the ground … and beyond that other media branding, into talk shows, topical TV shows like Lovebian™ in the Kitchen, Lovebian™ at the Movies, and a series of Lovebian™ advice books, media columns, etc. Anything we could think of to build and diversify the power of our brand recognition, and hopefully make money along the way, we were willing to do.
