LoveIt

Retail - Hong Kong, , Hong Kong

LoveIt Employees

Eloise Baring

Creative Director

Contact All LoveIt Employees

LoveIt Details

LoveIt is a fashion concept for women over 30. The LoveIt Concept blends traditional retail with conventional tailoring in a twist that sets LoveIt clearly apart from other fashion retailers. Underpinning LoveIt's Ready-to-Wear and Made-to-Order Collections is Real Women - Born to Be Beautiful, an online platform that provides style advice to women over 30. The LoveIt Concept was born from the acceptance that we are living in an age where there is no such thing as aging gracefully. In fact, we are now in a world where no one wants to age at all. That said, there is a conundrum that all women over 30 face, and that is the force of gravity sits on one side of the scales while the world of high street fashion and it's preoccupation with the youth market, sits on the other. There are few brands that step into the space of believing that women over 30 can be as beautiful as their younger counterparts. LoveIt is a brand that is anchored in this principal belief. LoveIt garment design is focused on styles that balance rather than hide all the body bits that women over 30 become sensitive to. We have developed unassailable skill in creating collections that provide artful coverage without sacrificing style in fabrics that are as comfortable to wear all day as they are beautiful to look at.The women featured on LoveIt sites are all over 30, they all have busy lives to live, children to feed and/or empires to build. None of them will tell you they have the perfect body, yet they all feel fabulous about the way they look and they all look effortlessly beautiful.