Marketing & Advertising - Dresden, Saxony, Germany
LoyalGo makes the setting up and operation of charging stations economical.By well-visible screens for e-mobilists and passers-by, we turn the charging station into a digital advertising column. The selection of ads is made by our LoyalGo-algorithm that predicts in which adjacent business a purchase is expected. To improve the conversion rate of the displayed ads we developed a mechanism to track whether the advertising was followed or not. To round it all off to a comprehensive marketing ecosystem for local businesses, our integrated loyalty and voucher system offers additional incentives to visit the advertised businesses.
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