Design - Los Angeles, California, United States
Life is too short for mediocrity. We believe that everyday experiences from your morning coffee to evening dining, how you travel across the world or down the street, and the ways we interact with others— all have the potential to be peak experiences. These moments are opportunities to feel like dreams you can play in.In the phenomenon of lucid dreaming, you become aware you are dreaming while still asleep. With this realization comes awe, but more importantly— agency. Knowing you are inside of a dream suddenly allows you not only to participate in the experience, but to interact with and influence the story.We specialize in bringing lucid dreaming into reality by building the very best physical experiences. Leveraging principles of psychology, UX, and human-centered design we help our clients re-imagine reality on any budget. While any experience (or product) can become a lucid dream, some of our earliest intrigue has come from the art gallery and museum space, the beverage and dining industries, travel, hospitality, athletics, and recently— bridging the gap between the virtual and physical (hello Metaverse!).In conclusion, reality is largely negotiable.Come create your story with us.
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