Advertising/Marketing/PR - Easton, PA, US
Helping small businesses and nonprofits by providing fresh, search-optimized website copy, regular blog articles on timely and relevant topics, white papers/case studies/reports that position your organization as a leader.To:• Increase website traffic• Improve search results performance for search terms other than your own organization's name ("non-branded keywords"), i.e. bringing visitors beyond those who are already familiar with your brand• Enhance brand awareness• Increase brand authority• Increase brand exposure around select timing/eventsMy content and writing services include the following:• Website copy• Blog articles• White papers/case studies/reports• Enewsletters/newsletters• Social media posts• Press releases• Award nominationsI also offer the following related services:• Audit/s of your organization's existing content and social media assets• Social media profile review/recommendations• Social media strategy• Social media account management• Content marketing planning• Research on search activity ("keywords") and "influencers" in your field• Search engine results page (SERP) and search engine optimization (SEO) analyses• Competitive research• Email marketing management• Customer survey/s• GhostwritingFor nonprofits, specifically:• Grant writing: Research and writing letters of intent, applications, proposals• Earned media: Utilizing publicity and social media to organically grow your exposure• Social media management• Content for newsletters/enewsletters and annual reports• Media contact management: Maintaining press lists, making calls to reporters to pitch stories, etc.If these sound like services that could help your efforts, please get in touch and let's start the kind of conversation that'll help me put your ideas in the best light!You can hire me by the day, by the project, or on retainer for a specified period of time.
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