Entertainment - Beverly Hills, California, United States
What Is Luminary Youth?A team of young individuals who will use their influence amongst the youth to take over social and traditional media. Luminary Youth uses a follower co-op to incubate talent and grow engagement. This mass following equals promotion on a scale never seen before.The Problem:Many incumbent brands, both domestic and international, fail to successfully market to the next generation of youth. Although these brands often attempt social media campaigns with celebrity endorsements, it rarely appeals to key early adopters in the youth market. Up and coming social media influencers do appeal to taste-making teens, but don't have enough scale for brands and lack professional representation to secure endorsement deals. Current social media labels implode due to poorly designed contracts and unpredictable drama with no overarching story. Our Solution:Luminary Youth is building a label of cutting edge new social media influencers to help brands win the next generation of youth as customers. Luminary Youth aggregates these social media stars by offering to grow their follower base via a Follower Co-op, enabling revenue share for larger endorsement and advertising deals, and providing for joint content creation. Luminary Youth creates a scripted storyline to ensure the highest quality of entertainment and content without any real drama. Luminary Youth writes up very strict 6 year long contracts to insure a stable team.