Marketing and Advertising - New York, NY, United States
Luminosity is an analytical marketing communications firm specializing in target audience definition, message framing and connection strategy. We use our combined expertise in research and media to generate powerful connections between brands and target consumers. The Luminosity advantage: • Empirically-derived strategies unbiased by creative development • Client-centric communications programs not based on pre-established relationships with media vendors. • Direct client interface with media and research experts, not filtered through an account team • Nimble and efficient for mid-size marketers Research Services: Competitive Analysis, Competitive Culture Map, Target Portraits, Real-Time Lifestyle Map, Content Frameworks, and Creative Testing Media Services: Connection Planning, Media Planning, Media Buying, Digital Media Services, Small Agency Media Solutions, and Media Property Valuation
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