Marketing & Advertising - , California, United States
In today's world, everything is political. Even if you think your product is not political, your customer's worldview, and their buying behavior, is. You need to tailor your marketing message to align with your target audience's political views. The problem is, after the 2016 Presidential Election, Facebook removed the ability to target people based on political affiliation.You are wasting your Ad Spend by delivering the same message to Democrats and Republicans. Your ad is shown to people who will never buy your product because it does not align with their worldview.This is where we come in. LvR Intelligence shares political audiences directly into your Facebook Ad Account, so you can target users by political affiliation with unique messaging. Each side sees a message that subtly matches their political views. The segment that would ignore your product before is now a potential customer.With LvR Intelligence Shared Audiences, you can again target Democrats and Republicans directly. This advanced political targeting will make your current marketing more efficient and allow you to scale into new audiences.
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