Writing & Editing - Edmonds, Washington, United States
While working for 20 years in technology sales, I began to notice a pattern. Prospective customers consistently asked for four things, and being able to provide them was key to shortening the sales cycle and making a sale. These four things were:✔ Can you show me the most common use cases for your products and services?✔ Your product features look great, but can you show me the specific benefits that I can expect to see in my business from those features?✔ Do you have case studies that show me how customers in my industry use your products to improve their businesses?✔ Do you have white papers, tech notes, tutorials, "getting started" or evaluation guides, to help my team technically evaluate your product?I develop sales and marketing materials that answer these questions from your prospects, to shorten your sales cycles and increase your sales. With 20 years of experience as a sales engineer working with cloud, mobile, telecom, and data center products, I quickly get up to speed with complex products, and then leverage my sales, technical, and writing experience to create clear compelling use case and benefit-focused sales and marketing collateral.✔ White Papers✔ Brochures and Datasheets✔ Case Studies✔ Website Content✔ Tutorials, Tech Notes, "Getting Started" and Evaluation Guides
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