Advertising/Marketing/PR - Cincinnati, OH, US
Magnetic Content Studios is the audience focused, story driven, content marketing practice within Empower MediaMarketing, a full-service, independent media agency, with headquarters in Cincinnati, Ohio. Magnetic is focused on helping brands develop and execute effective content strategies that evolve the approach to ‘owned media'. We're experts in planning, building and maintaining sustainable publishing programs that generate the audiences critical to meeting our brands' objectives. We help brands develop content that audiences seek out, and that impacts business results. From our perspective, technology is providing consumers with greater control over the media they consume. It's forcing marketers to better manage content creation and distribution to meet the audience's standards for relevancy, quality and recency. Creating and publishing a more dynamic mix of value-oriented content requires marketers to think and operate like the media – treating content like a product. In 2016, Magnetic Content Studios was fully integrated into Empower MediaMarketing's Digital Marketing Communications offering.
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