Specialty - Farum, N/A, DK
The storyIn a small basement in Farum, two ex-soccer players had an idea. While playing on the highest level, they realized that gear and merchandise needed something – style and quality. When visiting fan shops, they were often disappointed in the imagination from the producers. From here they decided to create something unique – MaiKai Copenhagen was born.They set off to create a brand that bridged the gap between players and fans. Something that they both would use every day, and that showed affiliation to a specific game, team or style. Taking inspiration from the biggest sports brands in the world, the painstaking design and development process started.The first idea came from watching a CS tournament on web tv. The players arrived on stage but didn't quite look like a team. Though in matching outfits, something lacked – looking fierce and professional.The teams carried their gear into the arena in different bags and trolleys. The two footballers remembered how it made them feel to travel with matching and customized bags. Going through the airport or coming of the bus, their unity made them feel stronger.MaiKai decided to bring this element into the gaming world, that is quickly going from kids with a computer, to a professional industry with real athletes.To be a team shows strength, to be unique as a player demands respect.
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