International Affairs - Dubai, Dubai, United Arab Emirates
Make Poverty History-Emirates (MPHE/MPH-Emirates) was an open coalition of UAE based organizations &non-profits that worked together to eradicate global poverty and assist in the achievement of the Millennium Development Goals (MDG's) from 2005 until 2009. MPHE was the national campaign of GCAP in the United Arab Emirates. Initially slated to be a one year long awareness campaign, Make Poverty History-Emirates rapidly grew into a nation wide anti-poverty movement. While the campaign was active it successfully mobilized tens of thousands of people across the country in support of poverty eradication and the achievement of the Millennium Development Goals. The campaign raised awareness amongst hundreds of thousands in the country through the use of mass media channels and numerous marketing campaigns.