Malta Hotels & Restaurants Association
Hospitality - San Gwann, , Malta
Malta Hotels & Restaurants Association Employees
Malta Hotels & Restaurants Association Details
The Malta Hotels & Restaurants Association was formed in 1958. The promoters' intention was to unite all those who own, manage or operate a hotel or restaurant, and to counsel and represent them. The industry, then just a fledgling, desperately required unity of purpose and strategy.The newly formed Association sought incessantly to direct successive administrations towards recognising the benefits of a successful tourism industry. It also worked hard in the interests of its members, who required the umbrella protection of a strong and cohesive union to represent them.The attainment of Independence in 1964 heralded a wave of confidence in the Island's potential as a holiday destination. The MHRA was not slow to seize upon the opportunity to press for improvements in its industry. Hotels started sprouting throughout our Islands and the number of beds trebled. The increase in the number of restaurants was commensurate to the increase in tourists and the prosperity of the locals.Today, MHRA has also a good number of Associate Partners whose activities are closely linked to the Tourism Sector. Their support is invaluable in sustaining MHRA as a strong lobby group to ensure the growth of the tourism activity. Besides, they benefit from a number of incentives to improve their particular business. The Tourism Industry is today considered all over the world as the motor behind each country's economy and therefore it operators is highly competitive market place. Malta needs to be proactive to continue to build a sustainable tourism industry and this can only be achieved through unity of all the players in the Industry working in harmony to reach the required growth through a common goal. MHRA aims to achieve this goal.
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