Textiles - Nairobi, Nairobi, Kenya
MamaToto is an early-stage social enterprise that provides modern cloth diapers and laundering services with delivery across Nairobi, Kenya. We plan to serve all income levels with the aim of improved sanitation and health outcomes, while saving the environment from disposable diaper waste. Parents across all income levels in Nairobi are drawn to using cloth diapers because they are gentler for baby (less rashes), safer for the environment (disposables last 500 years in landfills), and cost effective (save on continuous diaper purchases, water, gas, and waste disposal), but lack access to modern cloth diapers and proper laundering facilities to fully sanitize them and outdoor space to dry them. MamaToto provides modern cloth diapers and hygienic laundering service with delivery in Nairobi. Most parents in Nairobi rely on hand washing to launder old fashioned cloth nappies and rarely have the proper facilities such as a separate wash basin, proper soaps, hot water, clean water, or running water. Parents also struggle with outdoor space where they can hang the diapers to fully dry in the sunlight. When cloth diapers are not properly laundered they lose absorbency, deteriorate quickly, and are not fully sanitized. MamaToto provides a modern cloth diaper with an updated design that reduces leakage and a custom breathable waterproof fabric called PUL that prevents rashes. MamaToto utilizes the Nairobi Hospital's industrial washer (same machine used to wash hospital linens) that 100% sanitizes soiled diapers and transports the diapers for laundry service.Modern cloth diapers require a high upfront cost. Parents need to purchase about 20 modern cloth diapers and accessories costing approximately USD $400 and until now modern cloth diaper were not available in Kenya. MamaToto will offer a weekly rented diaper and laundering service that allows parents to spread out the cost of cloth diapers over three years.
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