Mantis_ai
Marketing & Advertising - , England, United Kingdom
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Mantis_ai Details
DISRUPT ONLINE ADVERTISING INDUSTRY WITH ADVANCED ONLINE VIDEO VETTING A.I.Over the past year, SMOs released several official reports surrounding decisions by the largest global advertisers to withdraw ad campaigns from the top four online video publishers, due to failures in online video content vetting and lack of advertiser control over ad placement within relevant video content. Mantis is a startup that aims to give control back to the advertiser by offering video vetting technology that enforces brand-safety and brand-relevancy. The Backbone of Mantis• Mantis is a video moderation system that uses state-of-the-art A.I. techniques to identify activity in video content that is relevant for advertisers through a highly efficient content vetting system.• A video vetting system detects and classifies relevant content based on specified brand attributes and characteristics, ensuring brand safety and efficient spending of online advertising budgets.• An A.I. model that can process big data or hundreds of thousands of videos faster than real-time speed (in multiples). This means videos can technically be vetted prior to being published on any online video publishing platform.Solving the Ad Industry's Biggest Problem with Online Video - Brand Safety• Quickly earmarks thousands of videos that follow brand specific attributes for ad placement (Pre-campaign/ during campaign)• Audits and assesses whether videos with existing ads are coherent with brand attributes (post-campaign)• Links ads to a specific time interval in a video with a relevant activity, for example, placing a sportswear banner ad exactly after a dunk in any basketball video online• Alerts the advertiser to whether or not an ad should be placed in a specific videoFinancial BenefitMantis significantly helps reduce wastage in ad spending, caused by ad spillovers onto irrelevant or brand-unsafe content, in turn, improves campaign budget allocation.
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