Market Research - Bucharest, Bucharest, Romania
MAPPERS is an independent market research agency focused on delivering actionable results that support the strategic decision making process.Key areas of expertise include: - Brand studies - Concept and Product Testing - Cultural codes/ imprint exploration- Customer Satisfaction studies - Mystery Shopping studies - Price Sensitivity studies - Product Innovation process- Segmentation studies in areas such as: - Automotive - Financial services - FMCGs - Industrial products - Pharma - Telecom - TobaccoSome of the methodologies we are experienced with:- B2B, B2C surveys- Etnography studies- Eye Tracking studies- Online communities- Usage & Attitudes surveys
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