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A Strong Brand Identity represents Credibility, Desirability, and Value.It's reflected in an organization's name, in their logo and trademarks, and in their tagline. It's represented through their web-presence and Social Media. It's a part of their Customer Journey, and it builds Customer Loyalty. In short, a Brand ID is the reflection of everything an organization does.The good news is that EVERY organization can generate Growth and Revenue by building a stronger Brand ID.
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