Professional Training & Coaching - , ,
Helping companies see faster, smarter commercial success with strategic corporate projects such as company launches, renames, product launches, new divisions, and market expansion. Marissa Aydlett is a brand operations leader with a proven track record at times of critical transition for businesses, in bringing new strategies and positioning to market across disciplines to realize commercial success, driving industry and consumer recognition for award-winning products and supporting record-breaking revenue generation.Her work in guiding the Braze organization through a corporate rename (formerly Appboy) resulted in a 22.5% increase in familiarity among purchase decision makers in just 12 months, and earned her recognition as one of Advertising Age's 25 Marketing Technology Trailblazers 2017. Braze is now valued at nearly a billion dollars and is acknowledged as one of the next unicorns.Additional accomplishments include: DMN's 40 Under 40 2017, Mobile Marketer's Mobile Women to Watch 2017, and Folio's Top Women in Media 2014 for her outstanding revitalization of the Quartz marketing team, where she grew revenue 400% year over year.
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