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For the last 20 years, Mark Herr has led or helped lead the communications efforts of three iconic financial services companies, Merrill Lynch, AIG, and SAC Capital/Point72 Asset Management. He shaped their responses to some of the highest profile crises in the financial world, helped rebuild their reputations, and built the brands of several other properties. A former reporter, political operative, litigator, regulator, and government official, Mark brings a unique 360-degree understanding to what it means to be in the blinding spotlight of public opinion and how to turn around the narrative from bad (or worse) to better. As a builder of brands, he also knows how to establish the right public presence for new firms.