Market Concept Decision Support (MCDS)
Market Research - Lagos, Lagos, Nigeria
Market Concept Decision Support (MCDS) Employees
Market Concept Decision Support (MCDS) Details
M.C.D.S is home to a team of full-time Field Experts and Executives with a proven track-record in the relevant disciplines. They are the best at credibly collecting factual insights, providing reliable business analysis, and developing strategies that work in the marketplace. We don't rely on secondary research, but instead focus most of our attention on primary research utilizing our established networks to conduct face-to-face interviews with key stakeholders in the industry.We Understand that each of our clients' have unique capabilities and needs. Our philosophy therefore is that every client requires a customized solution. As opposed to force-fitting previous market knowledge and findings into a general template or strategic framework, we carefully craft a specialized approach to address each of our client's particular needs and circumstances within the relevant market.Our team is comprised of professional executives who are equipped with the specific language skills, industry knowledge, and cultural understanding required to provide our clients with the extra care and relevant business insights. We maintain the highest standards of quality, timeliness, and confidentiality needed by our clients. We adhere to the provisions and guidelines of MRS - Market Research AssociationIn addition to the services listed below, our Market Research experts can create fully customizable qualitative and quantitative surveys to fit your needs.• AWARENESS, ATTITUDE & USAGE (AAU)• NAME RESEARCH• LINK STUDY (ADVERT TESTING)• CONCEPT TESTING• CORPORATE IDENTITY• CUSTOMER SATISFACTION STUDIES• POSITIONING STATEMENT TESTINGFrom large-scale complex studies on a global basis to smaller, tightly defined projects, MCDS serves a multitude of consumer and business-to-business companies in industries including: Beverages, Consumer Durables, Financial, Food, Healthcare, Packaged Goods, Personal Care, Pharmaceuticals, Travel, Technology.
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