Advertising/Marketing/PR - N/A, N/A, N/A
Market Directions-- Boston is a full service customer market research firm. Through our market research, Market Directions assists companies with marketing strategy, tactics and programs to create interest, demand and recognition for the firm and its products. The information we collect aids in making the correct product, competitive, and pricing decisions while minimizing the risk of expensive incorrect decisions. In addition, our research helps insure that the products you create deliver the benefits that the customer wants in the manner expected. Market Directions does this by compiling and summarizing secondary research and by directing primary quantitative and qualitative research. Primary research is conducted among your prospective customers, and your customer base, sales, management, engineering, analysts and others in the form of personal interviews, focus groups, surveys and usability studies. Market Directions is all about asking the right questions of the right people to help our clients make the right decisions. For 20 years we have been searching, digging and probing for the information our clients want and need. Can we make an appointment with you to begin making something happen for your business?
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