Marketanthropology
Market Research - , , Spain
Marketanthropology Employees
Marketanthropology Details
Market Anthropology focuses in particular on research and analysis within a broadest transcultural framework, using the perspective of semiotic anthropology to provide the necessary information that will enable the brand to communicate effectively with consumers within a specific context. Based on its semiotic approach, Market Anthropology aims to understand the way in which individuals attribute significance to, interpret and appropriate the symbols transmitted by brands, positioning them within a social context in which agents – brand/consumers – communicate, showing: What mechanisms a brand can use to connect with the consumer. What the strategies are to which the consumer is sensitive, in order to convert the brand into a signifier of his or her lifestyle.
Marketanthropology Technologies
Load Balancers
Apache
Fonts
Cufon