Marketing & Advertising - Pleasanton, California, United States
Providing marketing strategy and practical advice to boost growth for companies small and large, B2B and B2C.Launching demand gen initiatives, creating and managing paid channels (SEM, retargeting, display), optimizing landing pages and running A/B tests, assisting with content marketing, pushing ABM strategies, and providing SEO assistance.Previous long term contracts with Blazing Saddles Bike Rentals and PAC Machinery Group. Short-term marketing and design projects for , Safetymate, Offbeat Guides, Let's Go Strolling, Frank Rimerman + Co. LLP, Nicholas Nelson Studios, and Vivanista.At Blazing Saddles:- Managed all promotions during 6 months: All promotions accrued 307% more sales compared to last year's promotional campaigns.- Launched all advertising activities, press releases, media affiliations, and SEO/SEM projects. Online orders for 2011 increased by 70.9% compared to last year.- Launched Blazing Saddles' Electric Bike website, Monterey Bay site, and Blazing Saddles' official Blog.At PAC Machinery:- Developed SEO and managed online marketing. After development, PAC Machinery Group experienced an increase in traffic by 43% in Q1 2010, marking the highest traffic and sales lead volume in Company history. - Managed all PR Campaigns. Activities included press releases, case studies, PSAs, newsletters, white papers and social networks- Designed and edited brochures, distribution kits, sales collateral, advertisements, banners, presentations and web components
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