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In October 2014, University College PXL challenged all communication students to organize an event. Two of those students, Stijn Spaas and Laurien Celis, founded an international marketing festival in a church. You're probably wondering why they chose this remarkable venue, but can you think of a better marketing example than religion?They convinced several big sponsors to afford four international speakers, including Sasha Strauss (Managing Director at Innovation Protocol). The event was a blast and has been written about in virtually every major newspaper in Belgium.