Management Consulting - Eugene, Oregon, United States
Accelerate Marketing Performance and Profits with the right marketing tools.The Marketing Metrics Handbook is a digital toolkit designed to improve marketing performance profits through the application of marketing analytics and metrics. It presents 40 marketing analytics and over 100 marketing metrics. Also included are 5 financial analytics that demonstrate how marketing metrics impact your company financial metrics and shareholder value.The handbook is easy to use and each marketing metric is presented as a stand alone area of marketing performance. This means you can start with any marketing metric in the handbook and use only those marketing analytics that best apply to your needs and application situation. Click here to review the handbook ease of use and handbook features.
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