Marketing Nous

Professional Training & Coaching - Brisbane, Queensland, Australia

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Understanding the key drivers of sales growth for expertise-based businesses.Chief Sales Strategist at Marketing Nous, Stuart Ayling, understands the key drivers of sales opportunities for businesses that sell B2B services or technical products.He understands the concerns and priorities of professionals and technical staff who find themselves in a business development role, but don't want to be a stereotypical "sales person".That's why the training programs offered by Marketing Nous are based on scientific principles, current wisdom, and proven techniques to instil confidence and encourage your team to reach for more.What is an ‘expertise-based' business?A company that sells a service or a technical/complex product where the client is relying on the knowledge, experience and insights from the seller, is an expertise-based business. That is, the expertise provided by the seller has a critical influence on the buying decision.Marketing Nous clients are expertise-based businesses that sell:* Business-to-business services – in a wide variety of fields including design, environmental consulting, education, maintenance, security and software.* Technical, industrial or complex products – in the business-to-business sector including instrumentation, medical products, custom designed textiles, printing, construction products and process equipment.* Professional services – such as management consulting, accounting, law, engineering, insurance, finance and superannuation funds.Stuart Ayling has helped thousands of people across Australia, South-East Asia and the Middle East to increase their sales, enhance client relationships, and improve their personal effectiveness using proprietary methodologies based on practical experience and current findings of the psychology of learning.Find out more at www.marketingnous.com.au or call Stuart directly on 0407 588 468.